About Better Pathways
Creating commercial value through our enterprises to fund our social impact.
Our Mission
Our mission is to help and support people with mental health challenges, learning difficulties and learning disabilities through broad-based vocational activities within our social enterprises so that they can build the confidence to begin their employment journey.

For any enquiries about Better Pathways, contact us
Our Purpose
Through our social enterprises, we provide a pathway to a better life for those experiencing mental health difficulties.
This requires us to:
Support those in need
Supporting people with mental health needs and learning difficulties and disabilities to secure opportunities for volunteering, training and education and progress them towards paid employment.
Upskill & empower
Providing training and education to organisations that will support them to safeguard the mental health and wellbeing of their employees and other stakeholders.
Build confidence
Delivering support programmes through our social enterprises to grow beneficiaries' confidence, sense of self-esteem and independence to enable them to maintain their wellbeing and take part in activities as full members of their communities.
Provide care
Providing mental health and wellbeing support to NHS and Local Authority client groups to enhance their potential for recovery and independent living.
Support the carers
Providing support to the carers of our beneficiaries, chiefly but not limited to, the respite provided to families and carers arising from the participation of beneficiaries in the charity's activities.

Our Vision and Values
Our vision is to increase the number of people able to live a happy and fulfilled life by being supported through our programmes.
- Inclusivity
We welcome all without prejudice or judgement - Tenacity
We tirelessly strive to do our best - Empowerment
We build confidence in people - Integrity
We are kind, honest and fair - Partnership
We work together to further our collective aims
For any enquiries about Better Pathways, contact us
Our History
Better Pathways, formerly known as BITA Pathways, is a mental health charity and company limited by guarantee, incorporated on the 1st Feb 1963.
While our practices have modernised greatly since our establishment, our aim to support the progress and development of people with mental health needs and learning disabilities remains key.
Our origin was in the Industrial Therapy Movement; a movement starting in Bristol in the 1950s.
BITA, founded by Dr Norman Imlah, Medical Director of All Saints Hospital Birmingham, was the first to transfer the concept from hospitals and into the community to create real working environments and social inclusion. A car wash, followed by a factory unit were set up near Birmingham city centre, and after several moves the current Alcester Street site was opened in May 1973.

Better Pathways through the years








Meet our leadership team
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Sue Roberts
Chief Executive Officer

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Naseem Taswar
Service Delivery Manager

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Adetona Adediran
Head of Finance and Information

Meet our Trustees
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David Tucker
Chairman

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Janine Garvie-Cole
Trustee








